Yearbook Marketing 101
www.MyYearbookSolution.com
YEARBOOKS, DVD's, PHOTO BOOKS, & MORE!
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1-888-972-5329

Helping schools of ALL sizes make school time moments into memories that will last a lifetime!


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If you would like to learn more about my yearbook solutions, call me at 1-888-316-1408
 
Last Update:  07/29/2010
©2010
Office: 1-888-316-1408
Fax: 1-888-972-5329

 


NEW 7 step sales & marketing plan available...

Sales Tools For My Schools Only: Below, you will find some forms you can print and photocopy for yearbook sales on your campus. Most forms are in PDF, so you will need a PDF reader program like Adobe Acrobat Reader available free.

 

The most popular method in selling involves a few strategies:

  • Generate Excitement! As your book sale approaches, get people talking. If you are going to have more color, more pages & more pictures of students in the yearbook this year…share the news!

  • Show Previews! As a rule, people want to see what they are buying. Consider using “show and tell”. Show photos or quotes of the week in a display area of the school. Show the cover design – don’t keep the yearbook a secret until distribution. Load images into your Photo Slideshow/Widget on-line!

  • Promote the Sale! Make sure students and parents know when and where to buy a book. The Sell It! Kit contains lots of colorful sales posters. Hang them all around the school. Also use the resources you have in the school and community to get the word out. Here is a list of great places to promote your sales event:

    • Registration

    • Parents’ Night

    • School events that a large number of parents & students will attend

    • School Marquee

    • E-mail to parents with link to website for sales

    • Report card inserts that announce sale of books and personal ads

    • Announcements on the PA system

    • School newsletter, newspaper, website

  • Have a fun set-up for sales! Merchandising is the key. Many people in our area have no idea what a yearbook is since they may have grown up in Mexico or the family has never bought a yearbook. We recommend you set up a sales table that has sample books, order forms, music, a TV with DVD player to show DVD's of school events, and more. Also, promote school picture day as the yearbook photo day. Let everyone see the excitement of the BIGGEST STORY OF THE YEAR and make it EASY TO BUY NOW!

Here are a few tools to consider...

 

Sample Recognition Ad Layouts To Show Parents

Want to see some sample designs created by schools for personal or recognition ads? Click on the image to the left and you can download a PDF of 3 pages of ads you can print out in color and share with your parents. Make sure to have about 5 - 7 sets of these samples in color to share with potential buyers.

You may want to create your own sample ad pages to share with your community. Let me know if you have questions or ideas...

 

Self-Service Personal Ads Order Forms & Letters for School Sale

Letter - Pers. Ads

Full-Page - ENGLISH

Letter - Pers. Ads

Full-Page - SPANISH

Order - copy on back

Full-Page - ENGLISH

Order - copy on back

Full-Page - SPANISH

Download these order forms if you plan on launching your own personal/student recognition ad sales. This is a self-service program you would have to manage yourself using our on-line sales tracking tools. Contact me for info on how to price ads. All letters and forms refer to COLOR ADS and are customizable PDF's you can enter school name, pricing, school info, and more!

 

Full-Service Personal Ads Sale

We offer a special program where we can sell ads to your school population so everyone has a chance to recognize their son or daughter or loved one for all their hard work & dedication. Take advantage of our full-service program. Every page added to the yearbook via ads pays for itself w/  additional funds raised leaving you a possible profit to reinvest back in the yearbook. We recommend COLOR ad prices as follows

41/8 pg size – can mail to us or create on-line @ $  40.00

41/4 pg size – can mail to us or create on-line @ $  80.00

41/2 pg size – can mail to us or create on-line @ $160.00

4Full pg size – can mail to us or create on-line @ $320.00

We will provide full color flyers for entire school as part of the program as well as a website and toll-free # for parents to call. Parents can also mail in their order form and ad to us and we will create the ad following some predesigned templates. Call me for more details. It is totally full-service!


Sales Letters For Yearbook Staffs in Adobe Acrobat PDF Format 

Below are PDF letters designed for yearbook sales and advertisement sales as well. These letters are designed as a special service for my Customers and will open in a new window...Please let us know if these helped in any way...(Acrobat Reader Required & Available Here) Click on file below to open file or Right Click...Save Target As...on your desktop...

If you do not print a yearbook with Jostens, but would like to know more about our offerings, please download this form and complete/fax back to us at 915-990-2018

Yearbook Inquiry Form

Call 1-888-316-1408 for additional info!